Sales Management Information System (SMIS)

Sales and distribution MIS along with monitoring of operations that affect sales indirectly, is a highly important activity to keep organisations profitable and productive.

It is essential that the various areas of sales and distribution like profitability, customer segmentation, demand fulfilment efficiency, business and product segmentation, geography and salesperson statistics and many more insights on a regular frequency (normally monthly) to ensure we are hitting our set goals of customer satisfaction, retention and continuity.

Various Components of SMIS include

Customer Trends per different segments like geography, revenue and growth, frequency,
     quality satisfaction, returns etc compared with historical data.
Segmented or consolidated revenue trends.
Benchmarking Key Performance Indicators and monitoring as per industry standards.
Operational sales team productivity and efficiency reports.
Forecast future sales and predictions.
Measure root cause for affected sales.

Building Such MIS and changing them as per business dynamics can run into many crucial days effort of many employees from providing data to converting and finally presenting it.